Getting your audience excited about your brand, products, or services involves engaging and connecting with them.
Video content and livestream events like Q&As, webinars, and entertainment can link you to your friends and followers, especially when you plan out your content and livestream like a pro. There are a few key essentials that go into livestreaming, like deciding on the right platform and choosing the right equipment.
You can follow these steps to learn how to livestream an event that connects you to your audience.
First, think about the channels you want to get your event on. Popular channels include Facebook, YouTube, Twitter, Instagram, Twitch, and TikTok. You should choose a platform where you can reach the most followers. If you're new to livestreaming, it could also be helpful to start on a platform that makes livestreaming easy, like Instagram or Facebook.
Here's more information on how to livestream on each platform:
Facebook Live lets you livestream on your mobile device pretty easily.
Once you're on Facebook, click on the camera icon that's located to the left of the search bar. Give Facebook permission to access your mic and camera, then switch to the "live mode" setting. Choose your privacy setting (if you want to reach larger audiences, leave this on the public setting), tag who you need to, add your post description, and you're good to go.
The YouTube Live streaming feature is set up a little differently than other social media platforms, and there are three ways you can do your livestream. First, you can livestream using your desktop or laptop webcam, which allows you to get your event in front of your audience without an encoder. Make sure your channel is set up for livestreaming, and click the upload icon in the top right corner. Choose the "go live" selection, follow the prompts, and start streaming.
If you have more than 1,000 subscribers, you have the option to do mobile livestreams. For external audio and video, external hardware, content capture, gameplay, and other livestream projects that require additional cameras, YouTube offers livestreaming through an encoder that allows you to send what you want to YouTube Live so your audience can view it.
Livestreaming on Instagram is as simple as it is on Facebook.
Simply open the app on your mobile device and tap on the little camera icon in the top-left corner of the screen. Choose "go live" and start streaming. Tap the double-smiley-face icon to do a livestream with a friend.
You can add your location and content description, and complete the stream with hashtags to get your content in front of your followers.
Twitch is a streaming platform primarily known for gameplay videos, but you can now livestream anything from hanging out by your pool to cooking dinner. To livestream on Twitch, you need to install a broadcasting app on your desktop or laptop. Go into your dashboard through the drop-down menu to find the category you want to livestream in. Title your broadcast, configure your stream, and start streaming.
TikTok, formerly known as Musical.ly, lets users livestream via mobile with little fuss. Simply open the app and click the "add" button, and when the video screen pops up, tap the "live" icon next to the recording button. Go live, share your content, and add descriptions and a title so your audience knows what it's all about.
Every engaging livestream consists of well-planned content. Cement your ideas, create a script, and establish the goal of your event. Make sure you have a livestream title and description, too. If you want to increase traffic to your site, create an incentive for viewers to click over. If you want to grow your following, create an opt-in for audiences to leave their email addresses. Do a quick run-through of your script to make sure your livestream will be engaging and easy to follow.
Get your equipment ready for streaming by choosing the streaming camera, lighting, audio, and visual effects you want to use. If you're mobile streaming, you're limited to your mobile device. For a steady, hands-free stream, mount your phone on a tripod.
If you're streaming from your desktop or laptop, make sure your device's webcam gives you the best picture possible. Enhance your picture quality by making your lighting brighter, or find a location with plenty of natural light. You can also upgrade your livestream by using an external camera. Consumer video cameras are relatively affordable and are a step up from your computer's webcam. You can also invest in a pan-tilt-zoom (PTZ) camera that you mount on a wall and control with a remote. Consider an external microphone so your audience can hear you perfectly.
Tell your audience about your event ahead of time. Post information on all of your social media pages at least two days before your event, and include the link to the stream. If you drop the announcement over two weeks in advance, post reminders every day or every other day. Get them excited by dropping hints about what the event is, or give your audience some details about what to expect when they tune in. The more you market your livestream, the more people should attend.
Pay attention to viewer feedback, and use the first several hours after your stream ends to address unanswered questions. Engage with your followers and use their insight. This will help you improve and develop even better streams the next time.
Of course, you can always get in touch with us at Salvi Media. Our team of video production and marketing experts will work with you to plan and prep your video event, get your content in front of your target audience, and help you create the perfect livestream that engages your followers and gets them talking about your brand..