Chicago CEOs
Chicago CEO’s was an internal video marketing campaign we produced. The series profiles top-level executives in Chicago, asking them questions ranging from business and entrepreneurship to personal interests.
Project Snapshot
Salvi Media set out to create an engaging internal piece for our own marketing campaign. We started with the CEO of Wintrust, who introduced us to Jerry Reinsdorf of the Chicago White Sox and Chicago Bulls, Greg Brown of Motorola, Tom Ricketts of the Chicago Cubs. Each episode aimed to humanize the prominent CEO and provide an inside look into how he or she operates within their organization and gathering their thoughts on a variety of topics.
- 5-10 min episodes; all of which feature a prominent Chicago CEO
- Features from Tom Ricketts of the Chicago Cubs, Jerry Reinsdorf of the Chicago Bulls/White Sox, and more!
- Each episode was filmed in 1 half day and took about 45 minutes of each of the subjects time. The rest was up to us to fill in the gaps.
The Challenge
Our goal was to feature the most prominent CEO’s we could find. Featuring prominent Chicago executives makes it difficult to navigate busy schedules. Along with that, this project was self-funded, so we did not want to exceed our budget or make any decisions that didn’t make sense from a financial standpoint.
Our Approach
The subjects of these videos were the main component of each video. Our goal was to make sure we found the most interesting subjects we could find and expand on that. Since this project was entirely owned by Salvi Media, we had full control on what we could do with the project. We wanted to showcase our talents with this blank canvas!