Christ the King Jesuit College Prep approached us to facilitate a livestream and create video assets for their annual gala, King of Hearts. Pre-pandemic, this was an in-person event where over 600 people gathered to raise funds for the school. For 2021, it was converted to a one hour virtual gala.
Like many of our livestream clients during the pandemic, our challenge was in converting this highly successful in-person event to all virtual. All in hopes that the client is able to reach the same, or even better, fundraising and engagement goals.
For every livestream event, the best way to overcome this challenge is to generate as much unique and engaging content as possible for a one hour run of show. We created upbeat auction videos, an emotional message video, and included various live guest speakers. That variety of content was included throughout the program with multiple calls to action on how to donate.
The event was a success (as there was no loss of funding), and, including the $250k donation match, this was the highest netting and third-highest grossing King of Hearts event on record.