It’s always challenging to be part of a rebrand- all of the media must be done correctly to ensure the transition is smooth and successful.
Our focus was to make sure the videos properly portrayed the new brand and their respective initiatives and products. We were hired to produce 13 videos, all of which needed to be consistent, clean and useful for Greenbridge and the entire rebrand.
The preparation was vital to this project’s success.
The creative teams for Salvi Media and Greenbridge met multiple times before filming to make sure the brand messaging, visuals, information and goals for each video were accurate. We also had a strict travel and logistical plan for the travel and film days. Filming 13 videos in 2 days is never easy, but we approached this project with a prepared video production team, from the producer to the editor. We finished this project in a timely manner, making sure all of the videos were ready for usage for their rebrand launch day.