Salvi Media was brought into assist with rebranding, where the company was transitioning from Polychem to Greenbridge. Our creative team was tasked to produce a brand video, company culture video and 10 product videos to facilitate a successful transition into the new company branding and initiatives.
Project was produced in the manufacturing facility in Mentor, Ohio.
Crew traveled for a 2-day production to gather footage for 13 videos.
Greenbridge is 100% focused on being a leader in sustainability and recycling, we were proud to work with them on this!
It’s always challenging to be part of a rebrand- all of the media must be done correctly to ensure the transition is smooth and successful.
Our focus was to make sure the videos properly portrayed the new brand and their respective initiatives and products. We were hired to produce 13 videos, all of which needed to be consistent, clean and useful for Greenbridge and the entire rebrand.
The preparation was vital to this project’s success.
The creative teams for Salvi Media and Greenbridge met multiple times before filming to make sure the brand messaging, visuals, information and goals for each video were accurate. We also had a strict travel and logistical plan for the travel and film days. Filming 13 videos in 2 days is never easy, but we approached this project with a prepared video production team, from the producer to the editor. We finished this project in a timely manner, making sure all of the videos were ready for usage for their rebrand launch day.