Exposing your organization and
inspiring viewers to take action
It takes a lot of information and understanding to launch a successful campaign, and Salvi Media is dedicated to taking everything we learn to form a unique strategy just for you.
We want to hear your pain points to help find thoughtful solutions. This will help us understand what marketing and technology is required to help reach your goals.
There’s no such thing as one-size-fit all approach to marketing strategy at Salvi Media. We pride ourselves on unique and personalized ways to get your content noticed.
Your brand is unique. Let us help you stand out.
1. Intensive Audit
In order to know where you’re going, it’s important to know where you’ve been. We study the metrics of every move you’ve made and determine how to proceed in an impactful way.
2. Extensive Research
Once we know about your brands history and current status, we apply the industry best practices research methods to understand how you can make a great impact and get the most attention.
3. Brand Strategy
We use what we learned to create a detailed brand strategy. We’ll embrace all technology and determine if/how brand collaborations can increase your overall reach and presence.
The client experience is limitless
Video Marketing Agency
Video marketing is an essential component of any serious marketing campaign. Digital video has become one of the most important ways that your audience learns about who you are, what you do, and how you can make a difference in their lives. There is no better way to tell the story of your brand, company, product, or service than through the creation and sharing of a carefully planned and professionally produced video.
Bringing together all the classical communication approaches into a single, sleek package, video can be an incredibly persuasive and informative tool. Videos combine a script, imagery, graphic design, action, and music to provide viewers an immersive experience of everything you have to offer. A well-designed video can take your audience on a journey with a clear beginning, middle, and end, prompting them to see the world in a new way. Read on to see how our video production services can help you achieve your goals.
Why Create a Video Marketing Campaign?
Given the reach and influence of social media and online advertising today, video marketing is more critical than ever. Creators of content now have unprecedented access to huge numbers of people who are ready to hear what you have to say. Compared to static forms of communication such as blog posts, emails, and still images, videos bring your message to life. This powerful tool can communicate more clearly and elicit emotional connection more effectively than any other medium.
Most marketing experts agree that a steady stream of quality content allows organizations to build a relationship with potential customers. You can firmly establish yourself as a presence in your customers' lives by providing points of human connection, and video is an excellent medium for building those bonds.
If you begin thinking of the content you put out into the world as a part of a broad strategy and not just in terms of individual productions, you can build investment, curiosity, and even suspense in ways that were not possible in marketing just a generation ago.
When Is Video Marketing Most Effective?
If you think of your organization's marketing goals in terms of a traditional sales funnel, video can be instrumental at every step of the process.
At the wide end of the funnel, video can be a great way to establish yourself as a serious player in your industry or field. At this stage, you might want to create a video that taps into a viewer's general interest or helps them understand a common problem related to your area of operation. The goal here is not to be too heavy-handed or sales-oriented. Successful conversion at this stage is measured by how well you can draw a viewer into your organization's marketing ecosystem.
After an informative video is discovered through social media or on a popular video platform such as YouTube, a viewer might be prompted to like, subscribe, follow, or sign up for a mailing list to access more content in the future.
As your viewers move toward the narrow end of the sales funnel, they may become more interested in the specifics of what you have to offer. At this stage, they are beginning to see your business as a credible source of information and your products or services as attractive solutions to the needs and desires they are designed to address. A viewer might be compelled to look more deeply at the specifics of your organization and see what sets you apart from the competition.
Ultimately, video can be a powerful tool in making the product or service you offer feel like a choice that is either irresistible, obvious, or both. At the narrow end of the funnel, videos can turn viewers into customers and allies. Video marketing companies make this possible by carefully designing videos to appeal to your viewers' emotions, their desires, and their visions of a better self or a better world.
Who Needs Video Marketing?
If you already have a marketing strategy in place, adding high-quality video content to your repertoire can be one of the most effective approaches to expanding your base and achieving success. If you are doing promotions of any kind, a professional marketing video production service can take your campaign to the next level. Whether you are selling a tangible product, a service, an idea, or a whole way of life, video is a vital component in helping you meet your objectives.
Why Trust the Pros?
Just as technology has made video a powerful force in our daily lives, it has also made it possible for virtually anyone with a digital camera and a computer (or even just a smartphone) to produce video content and share it online. However, today's viewers are increasingly savvy, and the difference between a professionally produced video and one hastily put together in-house or by a hobbyist is usually obvious.
A high-quality video from a reputable production house helps establish your organization's credibility. Whether your goal is to educate, entertain, inform, reveal the specs of your new product, or build brand awareness, the quality of your content speaks volumes about your commitment to doing things right. You could settle for "good enough" and put your image in the hands of an amateur or freelancer. However, if you want to be taken seriously, it's a good idea to form a partnership with a video marketing agency that has a track record of success.
If you're ready to expand the scope of your marketing efforts and tell your story in the most effective way possible, reach out to Salvi Media to learn about our video marketing planning and production services. We will be happy to consult with you about your project and discuss our streamlined three-stage video production process. As one of the most trusted Chicago marketing agencies, we are ready to take your project from pre-production through production to post-production, all while working closely with your team to craft a message you can be proud of.
Together, we will develop a vision that will put your message into the hearts and minds of your audience. Feel free to check out our work. We think it speaks for itself.