Why Have Documentaries?
Nowadays, people are used to consuming quick and digestible digital content. Most marketing agencies will stress that short-form content is better.
We don’t disagree, but there is a special element to long-form video content. Short-form or long-form documentaries can be a way for a viewer to get an even greater sense of what your organization is and what it stands for, it allows them to dive deeper into a specific person or achievement.
While short-form video content is good for branding or marketing initiatives, so are documentaries. Creating documentaries about a company, person within the company, or an organizational story or achievement provides a holistic brand story within your marketing approach.